äžçäžã§æåããããããã¬ãŒãã³ã°ããžãã¹ã®ç«ã¡äžããšæé·æ¹æ³ãåŠã³ãŸããè³æ ŒãããŒã±ãã£ã³ã°ã顧客管çãäŸ¡æ ŒæŠç¥ãŸã§ç¶²çŸ ããå æ¬çã¬ã€ãã§ãã
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1. åºç€åºãïŒç¥èãã¹ãã«ãè³æ Œ
ã¯ã©ã€ã¢ã³ããåãå ¥ãå§ããåã«ãç¥èãšã¹ãã«ã®ç¢ºåºããåºç€ãç¯ãããšãäžå¯æ¬ ã§ããããã«ã¯ãåç©ã®è¡åãçè§£ãã广çãªãã¬ãŒãã³ã°æè¡ãåŠã³ãå®è·µçãªçµéšãç©ãããšãå«ãŸããŸãã
1.1. æè²ãšãã¬ãŒãã³ã°
æ£åŒãªæè²ãåžžã«å¿ é ãšããããã§ã¯ãããŸããããä¿¡é Œæ§ãšå°éæ§ãå€§å¹ ã«é«ããããšãã§ããŸãã以äžã®ãããªã³ãŒã¹ãåŠäœã®ååŸãæ€èšããŠãã ããïŒ
- åç©è¡ååŠ
- åç©ç§åŠ
- åç©çè·æè¡
- å¿çåŠïŒç¹ã«å¿çšè¡ååæïŒ
å€ãã®ãªã³ã©ã€ã³ãã©ãããã©ãŒã ã§ã¯ãåç©è¡ååŠããã¬ãŒãã³ã°æè¡ã«é¢ããè©å€ã®è¯ãã³ãŒã¹ãæäŸãããŠããŸããCourseraãUdemyãedXãªã©ã®ãã©ãããã©ãŒã ã¯ã倧åŠãçµç¹ãšææºããŠé¢é£ããã°ã©ã ãæäŸããŠããŸããäŸãã°ããã³ã·ã«ããã¢å€§åŠã®ç¬ã®è¡ååŠã«é¢ããã³ãŒã¹ããèªå®æ©é¢ããã®å¿çšåç©è¡ååŠã®è³æ Œã¯ãããªãã®çµæŽã«å€§ããªéã¿ãå ããããšãã§ããŸãã
1.2. è³æ Œ
è³æ Œã¯ãããªãã®èœåãšå«ççãªãã¬ãŒãã³ã°å®è·µãžã®ã³ãããã¡ã³ãã蚌æããŸããããããã¬ãŒããŒåãã®è³æ ŒãæäŸããçµç¹ã¯ããã€ããããŸããããã®èªç¥åºŠãèŠä»¶ã¯åœã«ãã£ãŠç°ãªããŸããããªãã®ã¿ãŒã²ããåžå Žã§æãå°æ¬ãããè©äŸ¡ãããŠããè³æ Œã¯äœãã調æ»ããŠãã ããã
è©å€ã®è¯ãè³æ Œã®äŸïŒ
- ãããã§ãã·ã§ãã«ããã°ãã¬ãŒããŒèªå®è©è°äŒïŒCCPDTïŒïŒåœéçã«èªç¥ãããŠããã詊éšã«åæ Œãããã¬ãŒãã³ã°çµéšãææžåããå¿ èŠããããŸãã
- ã«ã¬ã³ã»ãã©ã€ã€ãŒã»ã¢ã«ãããŒïŒKPAïŒïŒéœæ§åŒ·åãã¬ãŒãã³ã°æè¡ã«çŠç¹ãåœãŠãŠããŸãã
- ããã°ãã¬ãŒããŒã¢ã«ãããŒïŒADTïŒïŒå³æ Œãªã«ãªãã¥ã©ã ãšç§åŠçååã®éèŠã§ç¥ãããŠããŸãã
- åœéåç©è¡åã³ã³ãµã«ã¿ã³ãåäŒïŒIAABCïŒïŒç¬ã®ãã¬ãŒãã³ã°ãå«ããããŸããŸãªåç©è¡åã®å°éåéã®è³æ ŒãæäŸããŠããŸãã
- å°åããã³åœå ã®çµç¹ïŒå€ãã®åœã«ã¯ããã®å°åã«ç¹åããè³æ ŒãæäŸããç¬èªã®çµç¹ããããŸããäŸãã°ãè±åœã§ã¯ã±ã³ãã«ã¯ã©ããããã°ãã¬ãŒãã³ã°ã€ã³ã¹ãã©ã¯ã¿ãŒåãã®èªå®å¶åºŠãæäŸããŠããŸãããªãŒã¹ãã©ãªã¢ã§ã¯ããã«ã¿åäŒããã¬ãŒãã³ã°ãšèªå®ããã°ã©ã ãæäŸããŠããŸãã
è³æ Œãéžã¶éã®äž»ãªèæ ®äºé ïŒ
- è©å€ïŒæ¥çå ã§ã®çµç¹ã®è©å€ãšä¿¡é Œæ§ã調æ»ããŸãã
- ã«ãªãã¥ã©ã ïŒã«ãªãã¥ã©ã ãåç©è¡ååŠãåŠç¿çè«ããã¬ãŒãã³ã°æè¡ãå«çãªã©ã®éèŠãªãããã¯ãç¶²çŸ ããŠããããšã確èªããŸãã
- èŠä»¶ïŒçµéšã詊éšãç¶ç¶æè²ãªã©ãè³æ ŒååŸã®èŠä»¶ãçè§£ããŸãã
- è²»çšïŒèªå®ããã°ã©ã ã®è²»çšãšé¢é£ããæéãèæ ®ããŸãã
- èªç¥åºŠïŒãã®è³æ Œãã¿ãŒã²ããåžå Žã§èªç¥ãããå°æ¬ãããŠãããã確èªããŸãã
1.3. å®è·µçµéš
çè«ã¯éèŠã§ãããå®è·µçãªçµéšã¯äžå¯æ¬ ã§ãã以äžã®ãããªæ¹æ³ã§å®è·µçµéšãç©ãæ©äŒãæ¢ããŠãã ããïŒ
- åç©ä¿è·æœèšãæå©å£äœã§ã®ãã©ã³ãã£ã¢ïŒããŸããŸãªåç©ãšæ¥ããç°ãªãè¡åãžã®å¯ŸåŠçµéšãç©ãããšãã§ããŸãã
- çµéšè±å¯ãªãã¬ãŒããŒã®ã¢ã·ã¹ã¿ã³ãïŒå®è©ã®ãããã¬ãŒããŒã®ã·ã£ããŒã€ã³ã°ãã¢ã·ã¹ã¿ã³ããããããšã§ã貎éãªæŽå¯ãšå®è·µçãªã¹ãã«ãåŸãããšãã§ããŸãã
- å人ãå®¶æãžã®ãã¬ãŒãã³ã°ãµãŒãã¹ã®æäŸïŒã¹ãã«ãç·Žç¿ããèªä¿¡ãç¯ãããšãã§ããŸãã
2. ããããšã¿ãŒã²ããåžå Žã®å®çŸ©
ããããã¬ãŒãã³ã°æ¥çã¯åºç¯ã§ããç¹å®ã®ããããšã¿ãŒã²ããåžå Žãç¹å®ããããšã§ãåãçµã¿ãéäžãããé©åãªã¯ã©ã€ã¢ã³ããåŒãä»ããã®ã«åœ¹ç«ã¡ãŸãã
2.1. ãããã®ç¹å®
以äžã®ãããªããããã¬ãŒãã³ã°ã®ç¹å®ã®åéã«ç¹åããããšãæ€èšããŠãã ããïŒ
- åç¬ã®ãã¬ãŒãã³ã°ïŒç€ŸäŒåãåºæ¬çãªæåŸããã€ã¬ãã¬ãŒãã³ã°ã«çŠç¹ãåœãŠãŸãã
- æç¬ã®ãã¬ãŒãã³ã°ïŒå ããé£ã³ã€ãããªãŒããžã®åå¿æ§ãªã©ã®ç¹å®ã®è¡ååé¡ã«å¯ŸåŠããŸãã
- ç«ã®ãã¬ãŒãã³ã°ïŒãã€ã¬ã®ãã€ããçªãšãè¡åããšã³ãªããã¡ã³ãã«çŠç¹ãåœãŠãæé·äžã®ãããã§ãã
- å°éçãªãã¬ãŒãã³ã°ïŒã¢ãžãªãã£ãããªãã¯ãã¬ãŒãã³ã°ãä»å©ç¬ãã¬ãŒãã³ã°ãã»ã©ããŒããã°ãã¬ãŒãã³ã°ã
- ãªãããªããŒã·ã§ã³ïŒäžå®ãæ»ææ§ããã®ä»ã®è€éãªè¡ååé¡ãæã€ç¬ãšã®äœæ¥ã
2.2. ã¿ãŒã²ããåžå Žã®å®çŸ©
çæ³çãªã¯ã©ã€ã¢ã³ãã誰ã§ããããæ±ºå®ããŸããæ¬¡ã®ãããªèŠå ãèæ ®ããŠãã ããïŒ
- å ŽæïŒç¹å®ã®å°ççãšãªã¢ã®ã¯ã©ã€ã¢ã³ããã¿ãŒã²ããã«ããŠããŸããïŒ
- 人å£çµ±èšïŒçæ³çãªã¯ã©ã€ã¢ã³ãã®å¹Žéœ¢ãåå ¥ãã©ã€ãã¹ã¿ã€ã«ã¯äœã§ããïŒ
- ãããã®çš®é¡ïŒç¬ã®é£Œãäž»ãç«ã®é£Œãäž»ããŸãã¯ä»ã®çš®é¡ã®ãããã®é£Œãäž»ã«çŠç¹ãåœãŠãŠããŸããïŒ
- ç¹å®ã®ããŒãºïŒç¹å®ã®è¡ååé¡ããã¬ãŒãã³ã°ç®æšãæã€ã¯ã©ã€ã¢ã³ããã¿ãŒã²ããã«ããŠããŸããïŒ
äŸïŒç¹å®ã®éœåžéšã®å€å¿ãªå°éå®¶åãã®åç¬ãã¬ãŒãã³ã°ã«ç¹åããããšãã§ããŸããããã«ããããã®ã¿ãŒã²ããåžå Žã®ç¹å®ã®ããŒãºã«åãããŠããŒã±ãã£ã³ã°æŽ»åãšãµãŒãã¹ã調æŽããããšãã§ããŸãã
3. ããžãã¹ãã©ã³ã®çå®
ç¶¿å¯ã«ç·Žãããããžãã¹ãã©ã³ã¯ãè³é調éãäºæ¥éå¶ã®æéãæåã®æž¬å®ã«äžå¯æ¬ ã§ãã
3.1. ãšã°ãŒã¯ãã£ããµããªãŒ
ããã·ã§ã³ãç®æšãã¿ãŒã²ããåžå Žãªã©ãããžãã¹ã®ç°¡åãªæŠèŠã§ãã
3.2. äŒç€ŸæŠèŠ
ãµãŒãã¹ãç¬èªã®ã»ãŒã«ã¹ããããžã·ã§ã³ãç«¶äºäžã®åªäœæ§ãªã©ãããžãã¹ã®è©³çްãªèª¬æã§ãã
3.3. åžå Žåæ
ã¿ãŒã²ããåžå Žã®èŠæš¡ã人å£çµ±èšãããŒãºãªã©ã調æ»ããŸããç«¶åä»ç€Ÿãåæããå·®å¥åã®æ©äŒãç¹å®ããŸãã
3.4. æäŸãµãŒãã¹
æäŸãããã¬ãŒãã³ã°ãµãŒãã¹ã®çš®é¡ãæç¢ºã«å®çŸ©ããŸããããã«ã¯ä»¥äžãå«ãŸããŸãïŒ
- ãã©ã€ããŒããã¬ãŒãã³ã°ã»ãã·ã§ã³ïŒããããšé£Œãäž»ã®åã ã®ããŒãºã«åããã1察1ã®ãã¬ãŒãã³ã°ã»ãã·ã§ã³ã
- ã°ã«ãŒãã¬ãã¹ã³ïŒåç¬ãåºæ¬çãªæåŸããŸãã¯å°éçãªã¹ãã«ã®ããã®ã°ã«ãŒããã¬ãŒãã³ã°ã¯ã©ã¹ã
- ãªã³ã©ã€ã³ãã¬ãŒãã³ã°ããã°ã©ã ïŒãããªäŒè°ããªã³ã©ã€ã³ãã©ãããã©ãŒã ãä»ããŠæäŸãããããŒãã£ã«ãã¬ãŒãã³ã°ããã°ã©ã ã
- é èšèšç·Žããã°ã©ã ïŒããããäžå®æéãã¬ãŒããŒãšäžç·ã«æ»åšããéäžãã¬ãŒãã³ã°ããã°ã©ã ã
- ã¯ãŒã¯ã·ã§ãããšã»ãããŒïŒããŸããŸãªããããã¬ãŒãã³ã°ã®ãããã¯ã«é¢ããæè²çãªã¯ãŒã¯ã·ã§ãããšã»ãããŒã
3.5. ããŒã±ãã£ã³ã°ããã³è²©å£²æŠç¥
ã¯ã©ã€ã¢ã³ããåŒãä»ããç¶æããããã®èšç»ãæŠèª¬ããŸããããã«ã¯ããã©ã³ãã£ã³ã°ãããŒã±ãã£ã³ã°ãã£ãã«ã販売ããã»ã¹ã®è©³çްãå«ãŸããã¹ãã§ããïŒè©³çްã¯ã»ã¯ã·ã§ã³4ãåç §ïŒ
3.6. çµå¶é£
çµå¶é£ãšãã®è³æ Œã«ã€ããŠèª¬æããŸããããããªããåäººäºæ¥äž»ã§ããã°ãããªãã®çµéšãšã¹ãã«ã匷調ããŠãã ããã
3.7. 財åäºæž¬
ç«ã¡äžãè²»çšãåçäºæž¬ãåçæ§åæãªã©ãçŸå®çãªè²¡åäºæž¬ãäœæããŸãããã®ã»ã¯ã·ã§ã³ã¯ãæè³å®¶ã貞ãæããè³éã確ä¿ããããã«äžå¯æ¬ ã§ãã
3.8. è³é調éèŠæ±ïŒè©²åœããå ŽåïŒ
è³é調éãæ±ããŠããå Žåã¯ãå¿ èŠãªè³éé¡ãšãããã©ã®ããã«äœ¿çšããèšç»ããæç¢ºã«èšè¿°ããŠãã ããã
4. ããŒã±ãã£ã³ã°ãšé¡§å®¢ç²åŸ
广çãªããŒã±ãã£ã³ã°ã¯ãã¯ã©ã€ã¢ã³ããåŒãä»ããæåããããããã¬ãŒãã³ã°ããžãã¹ãæ§ç¯ããããã«äžå¯æ¬ ã§ãã以äžã«ããã€ãã®äž»èŠãªæŠç¥ã瀺ããŸãïŒ
4.1. ãã©ã³ãã£ã³ã°
ããªãã®äŸ¡å€èгãå°éç¥èãã¿ãŒã²ããåžå Žãåæ ãã匷åãªãã©ã³ãã¢ã€ãã³ãã£ãã£ãéçºããŸããããã«ã¯ãèšæ¶ã«æ®ããããããžãã¹åãéžã³ããããã§ãã·ã§ãã«ãªããŽãäœæããäžè²«ãããã©ã³ãã¡ãã»ãŒãžãéçºããããšãå«ãŸããŸãã
4.2. ãŠã§ããµã€ã
ãããã§ãã·ã§ãã«ãªãŠã§ããµã€ãã¯ãã©ããªããããã¬ãŒãã³ã°ããžãã¹ã«ãšã£ãŠãå¿ é ã§ããããªãã®ãŠã§ããµã€ãã¯æ¬¡ã®ããã§ããã¹ãã§ãïŒ
- èŠèŠçã«é åçã§ããã²ãŒãããããããšã
- ãµãŒãã¹ãšäŸ¡æ Œãæç¢ºã«èª¬æããããšã
- ããªãã®å°éç¥èãšçµéšã玹ä»ããããšã
- æºè¶³ããã¯ã©ã€ã¢ã³ãããã®æšèŠæãå«ããããšã
- 圹ç«ã€ãã³ããæ å ±ãæäŸããããã°ããªãœãŒã¹ã»ã¯ã·ã§ã³ãèšããããšã
- æ€çŽ¢ãšã³ãžã³åãã«æé©åãããŠããããšïŒSEOïŒã
- ã¢ãã€ã«ãã¬ã³ããªãŒã§ããããšã
- æç¢ºãªè¡ååèµ·ïŒäŸïŒãçžè«ãäºçŽãããïŒãå«ããããšã
4.3. ãœãŒã·ã£ã«ã¡ãã£ã¢ããŒã±ãã£ã³ã°
ãœãŒã·ã£ã«ã¡ãã£ã¢ã¯ãæœåšçãªã¯ã©ã€ã¢ã³ãã«ãªãŒããããã©ã³ããæ§ç¯ããããã®åŒ·åãªããŒã«ã§ããFacebookãInstagramãYouTubeãªã©ãã¿ãŒã²ããåžå Žã§äººæ°ã®ãããã©ãããã©ãŒã ã«çŠç¹ãåœãŠãŠãã ããã
广çãªãœãŒã·ã£ã«ã¡ãã£ã¢ããŒã±ãã£ã³ã°ã®ãã³ãïŒ
- é åçãªã³ã³ãã³ããå ±æããïŒãã¬ãŒãã³ã°ã»ãã·ã§ã³ã®åçããããªãæçš¿ãã圹ç«ã€ãã³ããå ±æããæçãªèšäºãäœæããŸãã
- ãªãŒãã£ãšã³ã¹ãšäº€æµããïŒã³ã¡ã³ãã質åã«è¿ä¿¡ããæç¥šãã¯ã€ãºã宿œããã©ã€ãQ&Aã»ãã·ã§ã³ãéå¬ããŸãã
- ã¿ãŒã²ããåºåãå®è¡ããïŒãœãŒã·ã£ã«ã¡ãã£ã¢åºåã䜿çšããŠãå Žæã人å£çµ±èšãèå³ã«åºã¥ããŠæœåšçãªã¯ã©ã€ã¢ã³ãã«ãªãŒãããŸãã
- é¢é£ããã·ã¥ã¿ã°ã䜿çšããïŒé¢é£ããã·ã¥ã¿ã°ã䜿çšããŠãæçš¿ã®å¯èŠæ§ãé«ããŸãã
- ä»ã®ããžãã¹ãšååããïŒå°å ã®ãããã·ã§ãããã°ã«ãŒããŒãç£å»åž«ãšææºããŠãäºãã®ãµãŒãã¹ãçžäºã«å®£äŒããŸãã
4.4. æ€çŽ¢ãšã³ãžã³æé©åïŒSEOïŒ
æ€çŽ¢çµæã§ã®å¯èŠæ§ãåäžãããããã«ããŠã§ããµã€ããšãªã³ã©ã€ã³ã³ã³ãã³ããæ€çŽ¢ãšã³ãžã³åãã«æé©åããŸããããã«ã¯ä»¥äžãå«ãŸããŸãïŒ
- ããŒã¯ãŒããªãµãŒãïŒæœåšçãªã¯ã©ã€ã¢ã³ããããããã¬ãŒãã³ã°ãµãŒãã¹ãæ€çŽ¢ããããã«äœ¿çšããŠããããŒã¯ãŒããç¹å®ããŸãã
- ãªã³ããŒãžæé©åïŒé¢é£ããŒã¯ãŒããã¡ã¿ãã£ã¹ã¯ãªãã·ã§ã³ãã¿ã€ãã«ã¿ã°ã§ãŠã§ããµã€ãã®ã³ã³ãã³ããæé©åããŸãã
- ãªãããŒãžæé©åïŒä»ã®ãŠã§ããµã€ãããé«å質ã®ããã¯ãªã³ã¯ãæ§ç¯ããŠããŠã§ããµã€ãã®æš©åšãé«ããŸãã
- ããŒã«ã«SEOïŒGoogleãã€ããžãã¹ã®ãªã¹ãã£ã³ã°ãæé©åããŠãããŒã«ã«æ€çŽ¢çµæã§ã®å¯èŠæ§ãåäžãããŸãã
4.5. å°å飿º
以äžã®ãããªããããªãŒããŒåãã®å°å ã®ããžãã¹ãšã®é¢ä¿ãç¯ããŸãïŒ
- ç£å»åž«ïŒç޹ä»ããã°ã©ã ãæäŸããããã¯ãŒã¯ã·ã§ãããå ±åéå¬ãããããŸãã
- ãããã·ã§ããïŒé¡§å®¢ã«å²åŒãæäŸããããåºå ã§ãã¬ãŒãã³ã°ãã¢ã³ã¹ãã¬ãŒã·ã§ã³ãè¡ã£ããããŸãã
- ã°ã«ãŒããŒïŒäºãã®ãµãŒãã¹ãçžäºã«å®£äŒããŸãã
- ããã°ãŠã©ãŒã«ãŒãšãããã·ãã¿ãŒïŒå æ¬çãªãããã±ã¢ãœãªã¥ãŒã·ã§ã³ã®æäŸã§ååããŸãã
- åç©ä¿è·æœèšãšæå©å£äœïŒé芪ã«å²åŒãã¬ãŒãã³ã°ãµãŒãã¹ãæäŸããŸãã
4.6. åºå ±æŽ»å
æ°èãéèªãã©ãžãªå±ãªã©ã®å°å ã®ã¡ãã£ã¢ã§ããªãã®ããžãã¹ãåãäžããããæ©äŒãæ¢ããŸããããã¯ããµãŒãã¹ã®èªç¥åºŠãé«ããä¿¡é Œæ§ãç¯ãã®ã«åœ¹ç«ã¡ãŸãã
4.7. 玹ä»ããã°ã©ã
å²åŒãç¡æã®ãã¬ãŒãã³ã°ã»ãã·ã§ã³ãªã©ã®ã€ã³ã»ã³ãã£ããæäŸããããšã§ãæ¢åã®ã¯ã©ã€ã¢ã³ãã«æ°ããã¯ã©ã€ã¢ã³ãã玹ä»ããŠããããã奚å±ããŸãã
4.8. ã³ã³ãã³ãããŒã±ãã£ã³ã°
ã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãåŒãä»ããé¢äžããã䟡å€ã®ããã³ã³ãã³ããäœæããŸããããã«ã¯ããããã®ãã¬ãŒãã³ã°ãè¡åã«é¢é£ãããããã¯ã«é¢ããããã°æçš¿ãèšäºããããªãã€ã³ãã©ã°ã©ãã£ãã¯ãªã©ãå«ãŸããŸãã
5. äŸ¡æ Œèšå®ã𿝿ããªãã·ã§ã³
ãµãŒãã¹ã«é©æ£ãªäŸ¡æ Œãèšå®ããããšã¯ãåçæ§ãšã¯ã©ã€ã¢ã³ãã®ç²åŸã«ãšã£ãŠéåžžã«éèŠã§ãã
5.1. ç«¶åä»ç€Ÿã®äŸ¡æ Œèª¿æ»
åžå ŽäŸ¡æ Œã®æèŠãã€ããããã«ããäœãŸãã®å°åã®ä»ã®ããããã¬ãŒããŒã®äŸ¡æ Œèšå®ã調æ»ããŸãã圌ãã®çµéšãè³æ ŒãæäŸãããµãŒãã¹ãªã©ã®èŠå ãèæ ®ããŠãã ããã
5.2. ã³ã¹ãã®æ±ºå®
äºæ¥éå¶ã®ã³ã¹ããèšç®ããŸããããã«ã¯ä»¥äžãå«ãŸããŸãïŒ
- å®¶è³ãŸãã¯äœå® ããŒã³ïŒç©ççãªãã¬ãŒãã³ã°ã¹ããŒã¹ãããå ŽåïŒ
- å ç±è²»
- ä¿éº
- ããŒã±ãã£ã³ã°è²»çš
- ååïŒäŸïŒããã€ããªãŒãããã¬ãŒãã³ã°æ©åšïŒ
- 亀éè²»
- ãœãããŠã§ã¢ãšãªã³ã©ã€ã³ããŒã«
- ç¶ç¶æè²
- çšé
- ããªãã®çµŠäžãŸãã¯æçµŠ
5.3. äŸ¡æ Œã®èšå®
ã³ã¹ããç«¶åä»ç€Ÿã®äŸ¡æ Œèšå®ããããŠæäŸãã䟡å€ã«åºã¥ããŠäŸ¡æ Œãèšå®ããŸããããŸããŸãªäºç®ãããŒãºã«å¯Ÿå¿ããããã«ãç°ãªãäŸ¡æ Œããã±ãŒãžãæäŸããããšãæ€èšããŠãã ããã
äŸ¡æ Œèšå®ã¢ãã«ïŒ
- æéæéïŒãã©ã€ããŒããã¬ãŒãã³ã°ã»ãã·ã§ã³ã«å¯ŸããŠæéåäœã§åºå®æéãè«æ±ããŸãã
- ããã±ãŒãžäŸ¡æ ŒïŒè€æ°ã®ã»ãã·ã§ã³ã®ããã±ãŒãžã«å¯ŸããŠå²åŒæéãæäŸããŸãã
- å®é¡æéïŒåç¬ã®ãã¬ãŒãã³ã°ãè¡åçžè«ãªã©ãç¹å®ã®ãµãŒãã¹ã«å¯ŸããŠå®é¡æéãè«æ±ããŸãã
- äŒå¡å¶ã¢ãã«ïŒãã¬ãŒãã³ã°ã¯ã©ã¹ããªã³ã©ã€ã³ãªãœãŒã¹ããµããŒããžã®ã¢ã¯ã»ã¹ãå«ãæé¡äŒå¡å¶ãæäŸããŸãã
5.4. æ¯æããªãã·ã§ã³
ã¯ã©ã€ã¢ã³ãããµãŒãã¹ã®æ¯æãã䟿å©ã«è¡ããããã«ãããŸããŸãªæ¯æããªãã·ã§ã³ãæäŸããŸããããã«ã¯ä»¥äžãå«ãŸããŸãïŒ
- çŸé
- å°åæ
- ã¯ã¬ãžããã«ãŒã
- ããããã«ãŒã
- ãªã³ã©ã€ã³æ±ºæžãã©ãããã©ãŒã ïŒäŸïŒPayPalãStripeïŒ
- ã¢ãã€ã«æ±ºæžã¢ããªïŒäŸïŒApple PayãGoogle PayïŒ
6. 顧客管çãšã«ã¹ã¿ããŒãµãŒãã¹
åªããã«ã¹ã¿ããŒãµãŒãã¹ãæäŸããããšã¯ãå¿ å®ãªé¡§å®¢åºç€ãç¯ããè¯å®çãªå£ã³ã玹ä»ãçã¿åºãããã«äžå¯æ¬ ã§ãã
6.1. ã³ãã¥ãã±ãŒã·ã§ã³
ã¯ã©ã€ã¢ã³ããšæç¢ºãã€è¿ éã«ã³ãã¥ãã±ãŒã·ã§ã³ãåããŸããåãåããã«è¿ éã«è¿ä¿¡ãããµãŒãã¹ã«é¢ããè©³çŽ°ãªæ å ±ãæäŸãããããã®é²æç¶æ³ã«ã€ããŠã¯ã©ã€ã¢ã³ãã«ç¥ããç¶ããŸãã
6.2. ãããã§ãã·ã§ããªãºã
åžžã«ãããã§ãã·ã§ãã«ãªæ 床ãä¿ã¡ãŸããæéå³å®ã§ãæºåãæŽããã¯ã©ã€ã¢ã³ããšãã®ãããã«æ¬æãæããŸãã
6.3. ããŒãœãã©ã€ãŒãŒã·ã§ã³
åããããšé£Œãäž»ã®åã ã®ããŒãºã«åãããŠãã¬ãŒãã³ã°ã¢ãããŒãã調æŽããŸããã¯ã©ã€ã¢ã³ããšãã®ç®æšãç¥ããããŒãœãã©ã€ãºããããã£ãŒãããã¯ãšãµããŒããæäŸããŸãã
6.4. ãã£ãŒãããã¯ãšãã©ããŒã¢ãã
åãã¬ãŒãã³ã°ã»ãã·ã§ã³ãŸãã¯ããã°ã©ã ã®åŸã«ã¯ã©ã€ã¢ã³ããããã£ãŒãããã¯ãæ±ããŸãããã®ãã£ãŒãããã¯ã䜿çšããŠãµãŒãã¹ãæ¹åããæžå¿µäºé ã«å¯ŸåŠããŸãããã¬ãŒãã³ã°å®äºåŸãã¯ã©ã€ã¢ã³ãã«ãã©ããŒã¢ãããã鲿ãç¶ããŠããããšã確èªããŸãã
6.5. é¢ä¿æ§ç¯
ã¯ã©ã€ã¢ã³ããšã®åŒ·ãé¢ä¿ãç¯ãããšã¯ããªããŒãããžãã¹ã玹ä»ã«ã€ãªãããŸããã¯ã©ã€ã¢ã³ããšãã®ããããç¥ãããã«æéãããã圌ãã®å¹žçŠã«çŽç²ãªé¢å¿ã瀺ããŸããèªçæ¥ã«ãŒããéã£ãããäŒæ¥ã®æšæ¶ãããããåã«æ§åã䌺ãããã«é£çµ¡ãåã£ããããŸãã
7. æ³çããã³å«ççé æ ®
ããããã¬ãŒãã³ã°ããžãã¹ãå«ççãã€åæ³çã«éå¶ããããšãéèŠã§ãã
7.1. äºæ¥èš±å¯ãšèªå¯
ãäœãŸãã®å°åã®äºæ¥èš±å¯ãšèªå¯ã®èŠä»¶ã調æ»ããŸããããã¯ãããªãã®å ŽæãæäŸãããµãŒãã¹ã®çš®é¡ã«ãã£ãŠç°ãªãå ŽåããããŸãã
7.2. ä¿éº
æœåšçãªèšŽèšããããªãã®ããžãã¹ãä¿è·ããããã«ãè³ å責任ä¿éºã«å å ¥ããŸããããã¯ãåã¿ã€ãããã®ä»ã®æªæãèµ·ãããããåç©ãšäœæ¥ããå Žåã«ç¹ã«éèŠã§ãã
7.3. å¥çŽãšå è²¬åææž
å¥çŽæžãšå è²¬åææžã䜿çšããŠãããžãã¹ã責任ããä¿è·ããã¯ã©ã€ã¢ã³ãããµãŒãã¹ã®æ¡ä»¶ãçè§£ããŠããããšã確èªããŸããå¥çŽæžãæ³çã«æå¹ã§ããããšã確èªããããã«ãæ³åŸå°éå®¶ã«çžè«ããŠãã ããã
7.4. åç©çŠç¥
ããªãã®ã±ã¢äžã«ããåç©ã®çŠç¥ãæåªå ããŸãã人éçãªãã¬ãŒãã³ã°æ¹æ³ã䜿çšããçã¿ãèŠçãåŒãèµ·ããå¯èœæ§ã®ããæè¡ã¯é¿ããŸããåç©ã®è¡åãšãã¬ãŒãã³ã°ã«é¢ããææ°ã®ç ç©¶ãšãã¹ããã©ã¯ãã£ã¹ãåžžã«ææ¡ããŠãã ããã
7.5. å«ççé æ ®
峿 Œãªå«çèŠå®ãéµå®ããŸããã¯ã©ã€ã¢ã³ãã«å¯ŸããŠæ£çŽãã€éæã§ããããµãŒãã¹ã«é¢ããèåœãŸãã¯èª€è§£ãæããããªäž»åŒµãé¿ããŸããã¯ã©ã€ã¢ã³ããšãã®ãããã®ãã©ã€ãã·ãŒãå°éããæ©å¯ãä¿æããŸãã
8. ããžãã¹ã®æ¡å€§
æåããããããã¬ãŒãã³ã°ããžãã¹ã確ç«ããããäºæ¥ã®æ¡å€§ãæ€èšããããšãã§ããŸãã
8.1. åŸæ¥å¡ã®éçš
åŸæ¥å¡ãéçšããããšã§ãããå€ãã®ã¯ã©ã€ã¢ã³ããåãå ¥ãããµãŒãã¹æäŸãæ¡å€§ããããšãã§ããŸããåŸæ¥å¡ãéçšããéã¯ã培åºçãªèº«å 調æ»ãè¡ããé©åãªãã¬ãŒãã³ã°ãæäŸããŠãã ããã
8.2. ãµãŒãã¹ã®æ¡å€§
ãããã·ãã¿ãŒãããã°ãŠã©ãŒãã³ã°ãã°ã«ãŒãã³ã°ãªã©ã®é¢é£ãµãŒãã¹ã®æäŸãæ€èšããŸããããã«ããã远å ã®åçãçã¿åºããããåºãç¯å²ã®ã¯ã©ã€ã¢ã³ãã®ããŒãºã«å¿ããããšãã§ããŸãã
8.3. å®åºèã®éèš
çŸåšãèªå® ãåºåŒµã§ããžãã¹ãéå¶ããŠããå Žåã¯ãç©ççãªãã¬ãŒãã³ã°æœèšã®éèšãæ€èšããããšãã§ããŸããããã«ãããããå€ãã®ã¹ããŒã¹ãšãªãœãŒã¹ãæäŸãããã°ã«ãŒãã¬ãã¹ã³ããã®ä»ã®ãµãŒãã¹ãæäŸã§ããããã«ãªããŸãã
8.4. ãã©ã³ãã£ã€ãºå±é
éåžžã«æåããããžãã¹ã¢ãã«ããæã¡ã®å Žåã¯ãããžãã¹ã®ãã©ã³ãã£ã€ãºåãæ€èšããããšãã§ããŸããããã«ããããã©ã³ãã£ã€ãžãŒã®ãªãœãŒã¹ã掻çšããªããããã©ã³ããæ¡å€§ããããåºããªãŒãã£ãšã³ã¹ã«ãªãŒãããããšãã§ããŸãã
8.5. ãªã³ã©ã€ã³ã³ãŒã¹ãšããã°ã©ã
ãªã³ã©ã€ã³ã³ãŒã¹ãããã°ã©ã ãäœæããããšã§ãã°ããŒãã«ãªãªãŒãã£ãšã³ã¹ã«ãªãŒãããååçåå ¥ãçã¿åºãããšãã§ããŸããããã¯ã远å ã®ã¹ã¿ãããéã£ãããæ°ããå Žæãéèšãããããããšãªããããžãã¹ãæ¡å€§ããããã®çŽ æŽãããæ¹æ³ã§ãã
9. ãã¯ãããžãŒã®æŽ»çš
ãã¯ãããžãŒã¯ãæ¥åãå¹çåããã¯ã©ã€ã¢ã³ããšã®ã³ãã¥ãã±ãŒã·ã§ã³ãæ¹åããããšã§ãããªãã®ããããã¬ãŒãã³ã°ããžãã¹ãå€§å¹ ã«åŒ·åããããšãã§ããŸãã
9.1. 顧客管çãœãããŠã§ã¢
顧客管çãœãããŠã§ã¢ã䜿çšããŠãã¯ã©ã€ã¢ã³ãæ å ±ãäºçŽãè«æ±ã管çããŸããéžæè¢ã«ã¯ãå°éã®ãããããžãã¹ãœãããŠã§ã¢ããããäžè¬çãªCRMïŒé¡§å®¢é¢ä¿ç®¡çïŒã·ã¹ãã ããããŸãã
9.2. ãªã³ã©ã€ã³äºçŽã·ã¹ãã
ãªã³ã©ã€ã³äºçŽã·ã¹ãã ãå°å ¥ããŠãã¯ã©ã€ã¢ã³ãããªã³ã©ã€ã³ã§ç°¡åã«äºçŽã§ããããã«ããŸãã
9.3. ãããªäŒè°ããŒã«
ZoomãSkypeãªã©ã®ãããªäŒè°ããŒã«ãå©çšããŠããªã³ã©ã€ã³ãã¬ãŒãã³ã°ã»ãã·ã§ã³ã宿œããŸãã
9.4. ãœãŒã·ã£ã«ã¡ãã£ã¢ç®¡çããŒã«
HootsuiteãBufferãªã©ã®ãœãŒã·ã£ã«ã¡ãã£ã¢ç®¡çããŒã«ã䜿çšããŠãæçš¿ãã¹ã±ãžã¥ãŒã«ãããœãŒã·ã£ã«ã¡ãã£ã¢ã®ããã©ãŒãã³ã¹ã远跡ããŸãã
9.5. ãªã³ã©ã€ã³åŠç¿ãã©ãããã©ãŒã
ãªã³ã©ã€ã³ã³ãŒã¹ãããã°ã©ã ãæäŸããå Žåã¯ãTeachableãThinkificãªã©ã®ãªã³ã©ã€ã³åŠç¿ãã©ãããã©ãŒã ã®äœ¿çšãæ€èšããŠãã ããã
10. ææ°æ å ±ã®ææ¡
ããããã¬ãŒãã³ã°æ¥çã¯çµ¶ããé²åããŠããŸããææ°ã®ç ç©¶ãæè¡ããã¹ããã©ã¯ãã£ã¹ãåžžã«ææ¡ããããšãéèŠã§ãã
10.1. ç¶ç¶æè²
ã«ã³ãã¡ã¬ã³ã¹ãã¯ãŒã¯ã·ã§ãããã»ãããŒã«åå ããŠããã®åéã®æ°ããååã«ã€ããŠåŠã³ãŸããäžçŽè³æ ŒãåŠäœã®ååŸãæ€èšããŠãã ããã
10.2. æ¥çåºçç©ã®è³Œèª
æ¥çã®åºçç©ããžã£ãŒãã«ã賌èªããŠãææ°ã®ç ç©¶ããã¬ã³ãã«ã€ããŠæ å ±ãåŸãŸããäŸãšããŠã¯ããJournal of Applied Animal Welfare ScienceãããAPDT Chronicle of the Dogããªã©ããããŸãã
10.3. ãããã¯ãŒãã³ã°
ä»ã®ããããã¬ãŒããŒãæ¥çã®å°éå®¶ãšãããã¯ãŒã¯ãç¯ããç¥èãå ±æããäºãã«åŠã³åããŸããæ¥çã®ã€ãã³ãã«åå ãããªã³ã©ã€ã³ãã©ãŒã©ã ãã³ãã¥ããã£ã«åå ããŸãã
10.4. ç ç©¶éçº
èªèº«ã®ç ç©¶éçºãè¡ãããã¬ãŒãã³ã°æè¡ãšãµãŒãã¹ãæ¹åããŸããããã«ã¯ãæ°ããæ¹æ³ã詊ããããçµæã远跡ããããã¯ã©ã€ã¢ã³ããããã£ãŒãããã¯ãæ±ãããããããšãå«ãŸããŸãã
ãŸãšã
æåããããããã¬ãŒãã³ã°ããžãã¹ãæ§ç¯ããã«ã¯ãæ ç±ãç®èº«ããããŠç¶ç¶çãªåŠç¿ãžã®ã³ãããã¡ã³ããå¿ èŠã§ãããã®ã¬ã€ãã§æŠèª¬ãããæé ã«åŸãããšã§ãããããšãã®é£Œãäž»ã®ç掻ã«è¯ã圱é¿ãäžããæåããããžãã¹ãç«ã¡äžããæé·ãããããšãã§ããŸããããªãã®å°åã®åžå Žã®ç¹å®ã®ããŒãºã«åãããŠæŠç¥ã調æŽããæ¥çã®ææ°ãã¬ã³ããšãã¹ããã©ã¯ãã£ã¹ãåžžã«ææ¡ããããšãå¿ããªãã§ãã ããã幞éãç¥ããŸãïŒ